Some of the worst legal writing is found… on the internet. Yes, when there is an opportunity to market, explain a new legal development, or explain the latest law firm news, lawyers take to their firm blogs and write some of their worst material. We understand. Billable hours are draining. You write all day. Maybe you think it really doesn’t matter. But it does.
Internet content creates attention and drives curious readers to your website, then to your firm, and (hopefully) ultimately to you. It’s an opportunity to be the first to discuss a new case or development. But you have to do it correctly.
“Your Law Firm Blog is Terrible” is a slightly tongue-in-cheek discussion of what lawyers are doing wrong on the internet and how to correct it. Thanks to the Palm Beach Bar for permitting me to re-publish from the August 2013 Bar Bulletin.