Special thanks to the ABA Young Lawyer which ran a short article, Internet Marketing for Young Lawyers, in their April 2010 edition, available here. Unfortunately, it is only available to ABA members and subscribers so I cannot link it here. I can hint that suggestions included making your bio standout on the law firm website; maintain a complete online profile with your state bar; participating in lawyer rating websites (within reason, bar-permitting, and firm protocols); create a personal blog or website; and use social media. This summary sounds obvious but likely you have not tackled each category (and there are more gems within those broad categories). Hope it helps.